Hoteliers should respond to their guests' comments:

As a hotel manager or owner, you know that guests can be unpredictable - some leave rave reviews while others have a long list of complaints. Either way, it's important to know how to respond to these reviews so your hotel can benefit.

Here are some more reasons why you should respond to your own hotel reviews:

  • To show that you have good customer service.
  • A response to a review shows that you listen and care about your guests.

Hotel ratings are an important factor for guests and hoteliers:

Nowadays, the experiences of other guests have become a decisive decision criterion when booking a hotel. After the price, reviews and rating scores are the decisive criteria to book a hotel or not.

Hotel ratings are based on the principle of "trust through experience".